Paris Baguette announces the opening of its 13th Bakery Café in Penang Gurney Plaza Mall. The new location spans 2,871 square feet. In conjunction with this opening, Paris Baguette has also launched the PB Rewards, a loyalty program where members can earn points for every RM1 spent. These points can be redeemed for various rewards, including exclusive treats, savings, complimentary products, birthday rewards, milestone gifts, and double points days. New members receive a RM10 welcome voucher and can claim a complimentary product with just 100 points, including early access to menu items and invitations to special events.

The launch event was attended by YAB Tuan Chow Kon Yeow, Chief Minister of Penang. Other attendees included Dato’ Sydney Quays, Group Chief Executive Officer of Berjaya Food Berhad; Ms. Hana Lee, Chief Executive Officer of Paris Baguette Southeast Asia; Mr. Moon TaeHwan, Franchise Director of Paris Baguette Southeast Asia; and Ms. Suanne Chuah, General Manager of Berjaya Paris Baguette.

Paris Baguette, a French-inspired bakery founded in 1988, has grown into a global premium bakery and is the leading bakery in South Korea, with over 4,000 stores worldwide. Since 2022, Berjaya Food Berhad has introduced Paris Baguette to Malaysia with an urban bakery café concept, offering freshly baked pastries, bread, cakes, sandwiches, desserts, hot meals, and many others.

The menu features a diverse selection that caters to all-day dining, including popular items such as the Korean Milk Bread, Royal Pudding, pastas, gourmet sandwiches, and the signature Mushroom Soup in a Bread Bowl, made with Paris Baguette’s patented Natural Yeast Bread, along with the light and spongy Yogurt Cream Cake. Berjaya Food Berhad has established 13 bakery cafés across Malaysia, including locations such as the flagship store in Pavilion Kuala Lumpur, Pavilion Bukit Jalil, Genting Sky Avenue, 1 Utama, The Exchange TRX, and IOI City Mall, solidifying its presence in the region.

For more information, visit the Paris Baguette website at https://parisbaguette.com.my, to sign up for PB Rewards click https://rewards.parisbaguette.com.my, and follow their latest updates on Facebook @my.parisbaguette.