New Balance has launched the latest chapter of its acclaimed global 'We Got Now' brand campaign, with the first advertisement airing in March. The debut segment showcased Shohei Ohtani, a two-time American League MVP. This marks the beginning of a series of campaign spots set to roll out throughout 2024, highlighting a diverse of New Balance athletes such as Coco Gauff, Sydney McLaughlin-Levrone, Jamal Murray, Tyrese Maxey, Bukayo Saka, Cameron Brink, Kawhi Leonard, Femke Bol, Endrik, and Shohei Ohtani.

The 2024 campaign introduces a fresh perspective, inspired by the effortless confidence that stems from the athletes' dedication to their sports. Each spot showcases the vibrant personalities of these ambassadors in settings that are unique to their athletic disciplines. “'We Got Now' has successfully introduced New Balance to millions of new consumers since the global launch four years ago,” stated Jeff McAdams, Vice President of Global Marketing at New Balance. “Through a premium aesthetic and dialogue-free production, each spot communicates the fun of sport through the emotion and skill of our ambassadors.”

The brand has launched the multi-athlete 'We Got Now' anthem globally across social media platforms and will continue to release new creative content throughout the summer, coinciding with key sporting events. This includes a multi-athlete basketball spot leading into the NBA playoffs, Coco Gauff throughout the Grand Slam season, Bukayo Saka during the UEFA European Championships, and Sydney McLaughlin-Levrone during the running season.