Joybean introduced a new line of fresh soy milk and three tasty varieties of soy milk pudding - original, chocolate, and strawberry, in collaboration with 7CAFé by 7-Eleven on 7-Eleven Day. Emphasizing their commitment to offering plant-based drinks and snacks, these products are crafted using non-GMO beans imported from Canada.

Joybean, one of a key brand under Berjaya Food Berhad (BFood) offers ready-to-drink (RTD) and ready-to-eat (RTE) products. The new partnership enables Joybean to supply its freshly made offerings to 500 7CAFé by 7-Eleven stores, with plans to expand to over 2,500 7-Eleven stores by the end of 2025.

Dato’ Sydney Quays, the Group CEO of Berjaya Food Berhad stated that "This partnership aligns with BFood’s commitment to bringing wholesome, innovative food and beverage solutions to our global consumers.”

"Teaming up with Joybean and BFood allows us to offer freshly prepared soy milk and delectable puddings that align with these principles and are accessible to all," commented Mr. Jason Koven, General Manager of Fresh Food & Quality Assurance at 7-Eleven Malaysia.

The freshly prepared soy milk is available at all 7-Eleven stores for RM3.90 per cup, while the assorted puddings are priced at RM3.50 each.