Marking its 50th anniversary this month, Ibis has introduced a worldwide brand initiative named “Go Get It,” which focuses on individuals, guests, and brands as central elements of its narrative. Established in 1974, Ibis has been providing accessible travel opportunities, budget-friendly hospitality by offering high-quality accommodations at affordable rates globally. Through this new campaign, the brand reinforces the significance of travel for all, showcasing the various reasons that drive individuals to discover the world.

The "Go Get It" campaign, created in partnership with Saatchi & Saatchi London, was filmed at Ibis London Sutton Point. The collection of seven videos stars Ibis Heartists® Michael Brandy from Ibis London Sutton Point and Zoltan Fuzesy from Ibis Styles Edinburgh St Andrew Square, portraying genuine travel experiences that occur at Ibis hotels worldwide. This campaign has been launched on various social media platforms and television channels globally.

Helmed by the acclaimed French duo AB/CD/CD, comprised of Clément Dozier and Camille Dauteuille, the series highlights their skill in narrating captivating human tales with exceptional art direction and cinematography. This further emphasizes the idea that at Ibis, each stay is a unique story waiting to be told.

To date, the Ibis brand family is the leader of the international economy hotel industry, boasting more than 2,600 hotels and close to 300,000 rooms spread across three distinct brands—ibis, ibis Styles, and ibis budget. While each brand delivers a distinct experience in terms of design, character, and commitment, they all reflect the core values of Ibis, including welcoming staff, affordability, round-the-clock dining options, and a comfortable night's rest provided by the acclaimed Sweet Bed™ by Ibis.

"Fifty years ago, ibis democratized travel by introducing the concept of economy hospitality, providing guests with friendly service, great design, consistent quality – all at an affordable price,” explains Jean-Yves Minet, Global Brand President, Midscale & Economy, Accor. “ibis has remained a leader in the economy segment for 50 years because we know that guests get the most out of their travels when we put the most into their stays. Whatever the reason for their travel, wherever they are in the world, there’s an ibis to help guests Go get it.”

“ibis is one of the best-known hotel brands in the world, growing at pace to serve the world’s travelers, last year hosting almost 72 million stays,” adds Karelle Lamouche, Chief Commercial Officer, Premium, Midscale & Economy brands at Accor. "Travel has become the most essential 'non-essential' experience today, and our latest global ibis travel intent research shows that one in three respondents plan to travel more in 2025 than they have this year. Across the globe, particularly in fast-growing regions like Asia, we’re seeing a surge in the traveling population. At ibis, we are perfectly positioned to cater to the evolving needs of this new generation of travelers."