DESCENTE, officially launched its first Southeast Asian store in Malaysia. Located at The Exchange TRX, Kuala Lumpur, this store marks a significant milestone in DESCENTE’s expansion into the Southeast Asian market. Known for its premium sportswear and performance-driven designs, the brand offers a wide range of athletic apparel and accessories tailored for both amateurs and professional athletes. The opening aligns with DESCENTE’s strategy to enhance its global presence and cater to the growing demand for high-performance sports gear in the region.

Founded in 1935, DESCENTE is a premier sportswear brand renowned for its commitment to quality and cutting-edge innovation. With collections spanning ski and snowboard, golf, training, running, and cycling, the brand embodies its "Design That Moves" philosophy, where "Form Follows Function." With over 89 years of expert craftsmanship, DESCENTE delivers versatile, high-performance apparel tailored to athletes and sports enthusiasts.

Known for its ski heritage, DESCENTE’s advanced materials and technologies, such as Motion 4D, Movement Mapping, and Thermal Circulation System, ensure optimal performance and comfort. The brand's iconic three-arrow Spirit Mark logo, introduced in 1968, symbolizes excellence in design and innovation.

DESCENTE partners with top athletes and sports teams, including Marco Odermatt, Taylor Spivey, Xander Schauffele, and various national teams like the Chinese and Swiss Alpine Ski Teams. As DESCENTE enters the Malaysian market, Ms. Pang Sook Fong, General Manager of Avid Sports Malaysia, highlights the brand’s mission to inspire movement through design and quality, catering to Malaysia's growing active and athletic communities.