Malaysia’s Berjaya Food Berhad (“BFood”) brings culinary innovation to the Philippines with the arrival of Paris Baguette at SM Mall of Asia. Paris Baguette, a French-inspired South Korean bakery café owned by SPC Group, debuted in 1988, blending French sophistication with Korean finesse.

BFood secured a master franchise agreement with Middle Trade Inc. and Paris Baguette Singapore in August 2023, launching Berjaya Paris Baguette Philippines. The grand opening, attended by dignitaries like the South Korean Ambassador to the Philippines and SPC Group's CEO, featured Paris Baguette’s global favorites alongside Filipino-inspired treats.

Dato’ Sydney Quays, GCEO of BFood and Chairman of Berjaya Paris Baguette Philippines, revealed plans for further expansion across the Philippines and ASEAN markets, marking a new chapter in Paris Baguette's journey.

With over 3400 stores in South Korea and expanding globally, Paris Baguette continues to charm customers with its French-inspired delights and unique ambiance. Visit the official Facebook page for more updates.